Selfridges Birmingham goes red for Chinese New Year

News: A lucky start for the Year of the Goat at the department store

February 19 2015

Selfridges in Birmingham has turned red for the first time to celebrate Chinese New Year.

The department store designed by Future Systems has previously been bathed in pink light for both Breast Cancer Awareness and Birmingham Pride as well as green for St Patrick’s Day.

It was given its scarlet coat on February 18 and 19 to celebrate the start of the Year of the Goat.